Buffalo Grill is the number one casual dining brand in France with approximately 330 restaurants (including c.100 franchised).
Buffalo Grill has a loyal customer base attracted by its varied and affordable menu centred around an American BBQ offering. Its restaurants are primarily located in retail parks and in medium-sized city outskirt locations and are frequented for a wide variety of occasions.
We had been actively monitoring the casual dining space in Europe following TDR Capital’s successful investment in Pizza Express. In 2013, we identified Buffalo Grill as the preferred acquisition platform in France given its scale, brand recognition and broad market positioning. We entered into bilateral negotiations to acquire the company and completed the acquisition in January 2018.
